Epcot's Food and Wine Festival, typically geared toward adults, aimed to attract kids as well. Although it featured elevated cuisine, the accessible flavors appealed to a wider, including younger, audience. To bridge this gap, we introduced animated characters representing various flavor profiles, simplifying explanations of the sophisticated dishes. From sweet and sour to umami and savory, these endearing characters effectively drew more parents and children to indulge in the festival's offerings.
Food & Wine Case Study
TV and social videos highlighting new dishes and their flavor profiles.
Web banners strategically placed to encourage hungry guests.
We also teamed up with Facebook to run the first campaign in with Place Tips. Guests could bring up each kiosk at the park to find other guest ratings and special suggestions from the Taste Buds themselves.
Interactive game that allowed you to choose your flavor profiles to see what dish would perfect for you.
Coasters added to vacation rentals, hotels and other tourist spots to highlight the Festival.
Working with Imagineering, the Buds came alive in the Park!
The Taste Buds gained popularity and fans shared their love on Social Media.