The challenge? Bringing He-Man into the modern era while honoring its '80s roots.
We crafted a universe that resonates with nostalgic adults and captivates new generations. From revamped toys to epic activations, we went all out. With a fresh logo, collector-worthy toys, witty social banter, heroic birthday bashes, and surprise pop-ups, we're keeping the fandom alive. Plus, two hit Netflix series and a blockbuster movie on the horizon for 2026!
After more than 30 years, diversity and representation is welcomed to Eternia.
We wanted to welcome the next generation of MOTU fans by reminding their parents what they loved about MOTU.
We created an ongoing stop motion series to bring the new figures to life and re-engage with the fans.
Skeletor was not one to be forgotten. After He-Man's 40th birthday celebration, we decided he needed his own Skelebration.
We created a week long scavenger hunt in New York City where Panthor got loose and Skeletor needed help to track him down.
After exploring the city and following the tips received on social media, Skeletor was reunited with Panthor.
Skeletor made sure to document his locations and where he had already explored in the city.
In the 80's, MOTU characters came with a mini comic book that fans remember fondly. We wanted to bring those back but in the digital age for our new audiences. We created an ongoing series of releases for the plethora of comics that exist. Plus, a few new additions!
Replacing the previous Iron Cross chest emblem, I designed a new He-Man logo that brings the HM and sword together. Very proud to see it introduced to the world with both Netflix series and in 2025 the feature film.
The relaunch of the brand required many new logos from the core Masters of the Universe logo to the Netflix series titles to the new toy lines. It was imperative to keep some of the nostalgia while shedding the stodgy 80s feel.