Laura Trombo
Creative Leader
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UNO

Reviving a 50-year-old card game? Challenge accepted!

We spiced it up with a cheeky new approach, showed up on TikTok, partied in Vegas, roped in a few celebs, and boom! UNO takes the crown as the world's #1 game in just 3 years, marking its first reign at the top spot globally.

UNO had licensed with brands before, but never at the level we were aiming for now. From cards to merchandise, UNO proved to be a cultural phenomenon.

UNO had licensed with brands before, but never at the level we were aiming for now. From cards to merchandise, UNO proved to be a cultural phenomenon.

Working with athletes like Giannis Antetokounmpo, artists like Shepard Fairey, fashion houses like Moncler and even collaborators like Justin Beiber, UNO elevated and expanded.

Working with athletes like Giannis Antetokounmpo, artists like Shepard Fairey, fashion houses like Moncler and even collaborators like Justin Beiber, UNO elevated and expanded.

We tapped into our UNO loving friends and threw influential gatherings, like QuestLove's celebrity game night.

We tapped into our UNO loving friends and threw influential gatherings, like QuestLove's celebrity game night.

We launched variations on gameplay, including the vicious version called "No Mercy" which became a viral hit.

UNO embraces humor and especially on April Fool's Day where we always have extra fun. Sometimes the hype is so big, it leads to new merchandise, further increasing revenue.

UNO embraces humor and especially on April Fool's Day where we always have extra fun. Sometimes the hype is so big, it leads to new merchandise, further increasing revenue.

We hired the first Chief UNO player to play UNO with strangers in NYC. Making $4444 a week for 4 weeks, she engaged passersby with humor and an invitation to play.