For the launch of Monsters University, Disneyland, California Adventure and Magic Kingdom were staying open for 24 hours. Since scream canisters provide the primary source of energy for Monstropolis, we thought we’d harness that power for our event. We asked guests to send in their screams to help us. From scare pranks to screams on roller coasters, Disney fans delivered and helped power the event into a huge success.
Visitors who want to donate a scream to the cause can watch screamspiration videos of thrill rides at Disney Parks. Or Mike and Sully will gladly try out one of their monstrous scare tactics.
Each guest's video was collected in a special scream canister and placed in the vault.
As more screams are collected (scream videos donated and watched), scream canisters will begin to stack up around Mike and Sully, and the Scream-Meter will rise closer to the goal.
To help power a 24-hour party at the Magic Kingdom, we created a monstrously fun screamraiser - where the human world can watch the best, funniest, screams gathered from all around the internet and donate their own screams to Mike and Sully for the charitable cause.
Once we collected enough screams, the Magic Kingdom was powered for the full 24-hour event!
We also wrapped the monorail to get guests excited.
We created a physical poster of 16 doors in the Magic Kingdom for guests to try to locate in their 24 hours in the park.
Mike & Sulley topiaries were placed at the Flower & Garden Festival to encourage guests to participate.
Lighting up Spaceship Earth with a visual of Mike Wazowski encouraged guests at Epcot to check out the events at the other parks.